NURTURING COMMUNITIES

Our mission is to make everyday life better for families and communities, working towards a more promising future. Our initiatives have positively influenced over 540,000 individuals across India.

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Namma Makkalu, Namma MTR – Midday Meal Initiative:

MTR partnered with the Akshaya Patra Foundation in 2015 to provide nutritious meals to underprivileged children, motivating them to pursue their education. In 2023, we sponsored about 1.3 million meals, aiding around 30,000 children.

 

Namma Nela, Namma Jala – Community Rainwater Harvesting Initiative:

This initiative focuses on building and renovating community  farm ponds for rainwater storage and groundwater recharge. Through a partnership with Myrada in Karnataka and Andhra Pradesh, we’ve developed rainwater harvesting structures. In 2023, we created a 40 million liter rainwater harvesting capacity, benefiting approximately 5,000 individuals in Bengaluru (Karnataka) and another 10 million liter rainwater harvesting capacity in Guntur (Andhra Pradesh), benefiting approximately 5,500 individuals.

 

Love Plastic – Consume Responsibly:

Launched by Mathrubhumi media in 2011, this program encourages students to collect and recycle plastic waste. We supported this campaign from 2011 to 2013 and restarted our involvement in 2023. This year, we reached out to around 0.5 million students in 2032 schools in Kerala, educating them on waste segregation and plastic management.

 

Better Soil, Better Farm:

Through this initiative, we offered training to 700 chilli farmers on sustainable agricultural practices, with a focus on enhancing soil health.